The Theory and Empirical Research of Customer Marketing Based on Satisfaction
نویسندگان
چکیده
The research of customer satisfaction greatly promoted the development of customer marketing, but the existing research emphasize the results and feedback effect of customer satisfaction; ignore its core link role. This paper analyzes how classification of customer profits; determination of target customers; setting file according to the customer perception and adjusting according to customer communication, these four aspects improve customer satisfaction, and build a structural equation model to verify all aspects of the impact mechanism.
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