The Theory and Empirical Research of Customer Marketing Based on Satisfaction

نویسندگان

  • CHEN Jingdong
  • LIU Yidan
چکیده

The research of customer satisfaction greatly promoted the development of customer marketing, but the existing research emphasize the results and feedback effect of customer satisfaction; ignore its core link role. This paper analyzes how classification of customer profits; determination of target customers; setting file according to the customer perception and adjusting according to customer communication, these four aspects improve customer satisfaction, and build a structural equation model to verify all aspects of the impact mechanism.

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تاریخ انتشار 2012